EMPOWERING CUSTOMERS
Our Team
The Brightflow AI mission is to empower businesses with financial insights that support effective cash management and equitable access to capital. Our employees are humble craftspeople who all care deeply about helping small businesses succeed.




HOW WE WORK
Brightflow AI values
Our employees created our company values, and these values inform the way we work together. In our remote-first workplace, we prioritize transparency and humility, and we end each week with gratitude.
Lead with transparency
We start with reality and move forward with optimism.
Cultivate joy
We celebrate, seek out and name joy.
Progress over perfection
We take small steps towards big goals.
Value every voice
We ensure a diverse set of voices are invited to the table in all aspects of our work.
Whole person
We show up for each other by allowing space for our personal, professional, and community lives.
By the Numbers
Rapidly enabling small business growth
Customer connections hosted on the platform
Transactions syncing every day
In growth capital unlocked for customers
VALUES-BASED LEADERSHIP
Meet the founders
Co-founders Robbie Bhathal and Jeffrey Priebe started Brightflow AI with the vision of simplifying finance for all. Growing up, Robbie watched his father struggle with his small business’ finances due to limited access to information. At a young age, Robbie began noticing that in our data-driven world, access to information and financial tools seems more readily available to those who already have plenty of resources.
Jeffrey immediately resonated with this need, having worked with clients in similar situations in his previous business, and also having felt the same pain himself. So, they set out to build a tool that helps online and offline brands reduce the fear of not knowing what will happen, to plan for unforeseen financial events, and to ensure our users always have the information they need to build a thriving business.

Brightflow AI in the news
Product Hunt Daily Digest, Sept. 28, 2023: Brightflow AI featured in Yesterday’s Top Products
Product Hunt, Sept. 27, 2023: Brightflow AI product launch – AI-powered forecasting tools for thriving online brands
PYMNTS, June 2, 2023: Brightflow AI Acquires CircleUp to Bolster Financial Insights Tool
Globe Newswire, June 1, 2023: Brightflow AI Acquires CircleUp to Deepen Customer Insights and Help Small Businesses Grow
TechCrunch, Sept. 21, 2022: Brightflow AI aims to spotlight small business cash flow