Brightflow Academy


Chapter 1

Financial model planning

By the end of this course you will be able to understand the terms and definitions used in financial models, calculate the inputs for a financial model, track expenses, and use financial models to help your business stay on track.

Financial model overview

Whether you own a new or established eCommerce business, a well-thought-out financial model can help it perform better.

Financial model: best practices

Financial modeling may be daunting, but with a few guidelines, it's not as complicated as you might think.

Managing expenses

Tracking and monitoring expenses helps you understand how much your business is worth, and how to potentially cut costs.

Chapter 2

Income statement analysis

By the end of this course you will be able to structure an income statement, understand key terms, analyze your current strategy, and use insights to make adjustments and improvements to your strategy.

The importance of an income statement

Learn the structure, function and benefits of an income statement.

Revenue to EBITDA

What's the difference between EBITDA and revenue?

Income statement: examples and analysis

Your income statement can help you predict and plan for future opportunities.

Chapter 3

Balance sheet analysis

By the end of this course you will be able to prepare a balance sheet, understand assets, liability, and equity, and apply ratio analysis to gain relevant information about your company’s liquidity, solvency, and profitability. 

Balance sheet detail

Delve deep into balance sheets, why you should prepare one, and how balance sheets help your business grow.

The importance of a balance sheet

Learn to evaluate progress on your business goals and identify areas of improvement.

Balance sheet: explanation and examples

Everything you need to know about preparing a balance sheet for your business, with examples.

Balance sheet: analysis

Use these tips to analyze your balance sheet, spot errors, recognize patterns, and formulate new strategies.

Chapter 4

Cash flow statement analysis

By the end of this course you will be able to perform a discounted cash flow (DCF) valuation of an eCommerce business or startup, and produce relevant graphs to illustrate the cash flow, key metrics, and investment opportunity for the business.

The importance of cash flow management

Cash is what keeps your business running, covering the cost of supplies, production, and procurement.

Cash flow statement: explanation

We'll describe how, as a business owner, you can prepare and analyze your own cash flow statements.

Cash flow statement: examples and analysis

A step-by-step guide to cash flow statements, with formulas and templates to help you understand cash flow analysis.

Chapter 5

Amazon Marketplace

By the end of this course you will be able to learn basics of Amazon Marketplace and Amazon seller business models. You will be able to learn the economics and pricing structure provided by Amazon to its sellers.

Amazon marketplace explained

In this lesson we’ll be discussing the Amazon marketplace, its advantages and the two different approaches to selling on the platform.

Amazon sellers revenue

we’ll take a look at how Amazon sellers make money, the different pricing models that exist along with the general cash flow and profit margins.

What to sell on Amazon

We overlook choices there are for you to consider, but also delve deep into how you can research what to sell on your own

Chapter 6

Amazon Business Model

By the end of this course you will be able to learn some of the highly flexible Amazon business models that help sellers to grow in sales as well as revenue at a rapid pace.

Amazon business model

In this lesson we’ll be discussing the six different business models within Amazon marketplace and best strategies you can use for your business.

Selling private label products on Amazon

In this lesson we’ll be exploring every aspect of creating your own private label on Amazon and growing it online.

How Amazon FBA works

We’ll get into the benefits of using Amazon FBA for your eCommerce merchandise, the particulars, and the many varying plans.

Chapter 7

Sell on Amazon

By the end of this course you will be able to learn how to select product and sell on Amazon. You will also learn how to set up your Amazon seller account and find products with high margin.

Amazon BSR

Amazon Best Sellers Rank simply lists out products in terms of their sales volume. The highest-selling rankings appear at the top of the list.

Amazon seller account setup

In this lesson your will learn how to set up an Amazon seller account and different type of account options available.

Sell profitably on Amazon

In this article, we’ll outline the general guidelines, tips, and features that any profitable, high-demand product needs to have for your ecommerce business to be successful on Amazon.