Brightflow Academy

Brightflow AI is your source for expert financial content, data analysis, and tips for selling on multiple eCommerce platforms. Read each Academy course in order to explore a complete subject, or select individual topics from each chapter to learn more about each one.


Chapter 1

Financial model planning

By the end of this course you will be able to understand the terms and definitions used in financial models, calculate the inputs for a financial model, track expenses, and use financial models to help your business stay on track.

Financial model overview

Whether you own a new or established eCommerce business, a well-thought-out financial model can help it perform better.

Financial model: best practices

Financial modeling may be daunting, but with a few guidelines, it's not as complicated as you might think.

Managing expenses

Tracking and monitoring expenses helps you understand how much your business is worth, and how to potentially cut costs.

Chapter 2

Income statement analysis

By the end of this course you will be able to structure an income statement, understand key terms, analyze your current strategy, and use insights to make adjustments and improvements to your strategy.

The importance of an income statement

Learn the structure, function and benefits of an income statement.

Revenue to EBITDA

What's the difference between EBITDA and revenue?

Income statement: examples and analysis

Your income statement can help you predict and plan for future opportunities.

Chapter 3

Balance sheet analysis

By the end of this course you will be able to prepare a balance sheet, understand assets, liability, and equity, and apply ratio analysis to gain relevant information about your company’s liquidity, solvency, and profitability. 

Balance sheet detail

Delve deep into balance sheets, why you should prepare one, and how balance sheets help your business grow.

The importance of a balance sheet

Learn to evaluate progress on your business goals and identify areas of improvement.

Balance sheet: explanation and examples

Everything you need to know about preparing a balance sheet for your business, with examples.

Balance sheet: analysis

Use these tips to analyze your balance sheet, spot errors, recognize patterns, and formulate new strategies.

Chapter 4

Cash flow statement analysis

By the end of this course you will be able to perform a discounted cash flow (DCF) valuation of an eCommerce business or startup, and produce relevant graphs to illustrate the cash flow, key metrics, and investment opportunity for the business.

The importance of cash flow management

Cash is what keeps your business running, covering the cost of supplies, production, and procurement.

Cash flow statement: explanation

We'll describe how, as a business owner, you can prepare and analyze your own cash flow statements.

Cash flow statement: examples and analysis

A step-by-step guide to cash flow statements, with formulas and templates to help you understand cash flow analysis.