Why business debt isn’t necessarily bad
Many business owners avoid using debt to raise additional capital. When managed properly, however, business debt can be an effective tool to
LTV to CAC ratio: How to calculate it and why it matters
In today’s competitive business landscape with shifting consumer behavior, customer acquisition is a top priority for companies across all industries. To evaluate
How to navigate uncertainty to maximize holiday profits
Holiday sales surpassed all expectations in 2021. This year, while there are both optimistic and pessimistic outlooks, it’s not hard to see that macroeconomic situations are likely to soften consumer demand at least somewhat.
How to adjust to the new Facebook Ads reality
The world has changed significantly over the last 24 months and right now is a great time to reassess your marketing spend
Trends we’re seeing in the market
Although consumer demand remains strong, the economic outlook has changed dramatically since early 2022. In particular, we are seeing a dramatic shift
