Holiday sales surpassed all expectations in 2021. This year, while there are both optimistic and pessimistic outlooks, it’s not hard to see that macroeconomic situations are likely to soften consumer demand at least somewhat.
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The world has changed significantly over the last 24 months and right now is a great time to reassess your marketing spend
Although consumer demand remains strong, the economic outlook has changed dramatically since early 2022. In particular, we are seeing a dramatic shift